:Resource Communication Group search engine marketing ::

People are using search engines such as Google, Yahoo and MSN to find products, services and jobs. Will they find you? RCG can help your company show up in search results and establish an ongoing flow of prospects or job candidates.

Pay-Per-Click Campaigns
Through search engine marketing, you can drive qualified prospects to your company’s microsite or landing page where they can take immediate action. These are comparable to a mini-website or page focused on a particular product, service
or job opportunity.

Campaigns Include: Identification of keywords, submission to search engines, microsite or landing page development and reporting.

Advantages of Search Engine Marketing

	• Brings prospects to you
	• Unlimited geography
	• Can link to company website
	• Prospects can click to respond
	• Tracking capabilities

Career Site Optimization
Use search engine marketing tactics to get your jobs seen by more candidates and develop an ongoing stream of traffic to your company’s career site. Did you know most career site job content supported by applicant tracking systems is not reachable by search engines?

	• Each searched position will show on a Landing Page
	• Candidates see your position only vs. multiple postings like on a job board
	• You can access profiles of your visitors

Build a Talent Community

	• Capture visitors to your career site
	• Create a database of candidates
	• Establish ongoing communication